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Dyson takes over the backstage at the first-ever Dubai Fashion Week

Fashio week backstage styling

For the first-ever Dubai Fashion Week, we are ecstatic to announce that Dyson will be one of the key beauty partners for the event, bringing our innovative haircare products to the backstage, resulting in catwalk-ready looks on the runway.

From 10th to 15th March 2023, the worlds of fashion and beauty will converge at the inaugural Dubai Fashion Week, inviting the region’s top designers, hair stylists, media and influencers to Dubai Design District to showcase the styles and trends that will dominate the streets for the months to come.

A model’s hair health is a concern often overlooked amidst the mayhem of backstage. Whilst the finished style may look great on the runway, if their hair is not supported with the right tools and techniques, the model can be left with lasting damage.

Dyson stylists will be taking over the backstage to deliver a variety of hairstyles with Dyson’s pioneering haircare technologies such as the Dyson Supersonic™, Dyson Airwrap™ multi-styler and Dyson Corrale™ straightener. The stylists will be challenged to create catwalk-ready looks while dealing with the demands of high-pressure professional styling environments.

Led by Deena Al Awaid, Dyson styling ambassador, a variety of Masterclasses will be held during the fashion week, demonstrating how to recreate runway looks from home using Dyson’s hair care technology. All of Dyson’s innovative hair care technologies feature a range of precise temperature settings and specifically engineered attachments, meaning stylists will have the ability and agility to tailor the tool to meet the needs of all hair types, without compromising the health of the hair or result.

To see Dyson’s hair care products and technology in action, head down to Dubai Fashion Week from 10th to 15th March, where you can find us on ground floor of Building 7, Dubai Design District (D3).

Press Contact

Nadia Taha